Foods You Will Enjoy: The Story of Buffett’s Store 

“Buffett’s is the store where I got my start in business.” —Warren Buffett

Buffett’s was the oldest independent grocery store in Nebraska, founded in Omaha, in 1869, by author Bill Buffett’s great-great-great-grandfather. By the time it closed a century later, in 1969, the store had been a focal point in the lives of five generations of the Buffett family, from Nebraska’s frontier days through the Great Depression and two world wars. 

Bill Buffett’s historian’s touch inspires this tribute to his family’s legacy and values instilled in the honest assurance of “Foods You Will Enjoy,” a promise to customers that was posted on the storefront. Rick’s design celebrates Buffett’s quality offerings with hundreds of vivid, vintage product images and ads he researched along with archival photos of family members and employees at work. Together, they evoke the experience of shopping the aisles of Buffett’s.

“Turning the pages is an adventure,” wrote one reviewer. “Photographs, advertisements from the early twentieth century, and a variety of fonts lead the reader to expect the unexpected.”

Production Coordinator: Rick Rawlins